"Exploring the messenger effect on consumer emotions and attitudes: ..."

Chih-Yuan Chou, Wen-Jing Chen (2025)

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DOI: 10.1007/S12525-025-00811-W

access: closed

type: Journal Article

metadata version: 2025-08-05

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Chih-Yuan Chou, Wen-Jing Chen:
Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector. Electron. Mark. 35(1): 61 (2025)

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