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"Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'."

Sabrina Helm (2000)

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DOI: 10.1080/10196780050177053

access: closed

type: Journal Article

metadata version: 2020-03-13

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Sabrina Helm:
Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'. Electron. Mark. 10(3): 158-161 (2000)

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