"Examining the role of perceived value and consumer innovativeness on ..."

Xinyu Jiang et al. (2022)

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DOI: 10.1016/J.ENTCOM.2021.100453

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type: Journal Article

metadata version: 2021-12-25

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Xinyu Jiang, Nianqi Deng, Xiaojun Fan, Huimin Jia:
Examining the role of perceived value and consumer innovativeness on consumers' intention to watch intellectual property films. Entertain. Comput. 40: 100453 (2022)

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