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"An MCDM model for media selection in the dual consumer/industrial market."
N. K. Kwak, Chang Won Lee, Ji Hee Kim (2005)
- N. K. Kwak, Chang Won Lee
, Ji Hee Kim:
An MCDM model for media selection in the dual consumer/industrial market. Eur. J. Oper. Res. 166(1): 255-265 (2005)
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