"Accommodating heterogeneity and nonlinearity in price effects for ..."

Stefan Lang et al. (2015)

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DOI: 10.1016/J.EJOR.2015.02.047

access: closed

type: Journal Article

metadata version: 2020-02-21

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Stefan Lang, Winfried J. Steiner, Anett Weber, Peter Wechselberger:
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits. Eur. J. Oper. Res. 246(1): 232-241 (2015)

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