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"The impact of product recall on advertising decisions and firm profit ..."

Arka Mukherjee, Satyaveer Singh Chauhan (2021)

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DOI: 10.1016/J.EJOR.2020.06.021

access: closed

type: Journal Article

metadata version: 2021-10-04

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  - https://dblp.org/rec/journals/eor/MukherjeeC21
Arka Mukherjee, Satyaveer Singh Chauhan:
The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic. Eur. J. Oper. Res. 288(3): 953-970 (2021)

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