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"Market targeting with social influences and risk aversion in a co-branding ..."

Qiao Zhang, Jing Chen, Jun Lin (2022)

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DOI: 10.1016/J.EJOR.2021.05.022

access: closed

type: Journal Article

metadata version: 2023-09-17

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Qiao Zhang, Jing Chen, Jun Lin:
Market targeting with social influences and risk aversion in a co-branding alliance. Eur. J. Oper. Res. 297(1): 301-318 (2022)

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