"Enhancing customer retention in Online Retail through churn prediction: A ..."

Maha Zaghloul, Sherif I. Barakat, Amira Rezk (2025)

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DOI: 10.1016/J.ESWA.2025.128465

access: closed

type: Journal Article

metadata version: 2025-07-04

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Maha Zaghloul, Sherif I. Barakat, Amira Rezk:
Enhancing customer retention in Online Retail through churn prediction: A hybrid RFM, K-means, and deep neural network approach. Expert Syst. Appl. 290: 128465 (2025)

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