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"First-Party Success or First-Party Failure? A Case Study on Audience ..."

Ronen Shay, Anthony Palomba (2020)

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DOI: 10.1177/1555412018813666

access: closed

type: Journal Article

metadata version: 2022-08-11

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Ronen Shay, Anthony Palomba:
First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U's Product Life Cycle. Games Cult. 15(5): 475-500 (2020)

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