"The role of generative artificial intelligence (GAI) in customer ..."

Kwabena Abrokwah-Larbi (2023)

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DOI: 10.1007/S44244-023-00012-4

access: open

type: Journal Article

metadata version: 2024-10-06

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Kwabena Abrokwah-Larbi:
The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions. Ind. Artif. Intell. 1(1) (2023)

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