"A social endorsing mechanism for target advertisement diffusion."

Lien-Fa Lin, Yung-Ming Li, Wen-Hsiang Wu (2015)

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DOI: 10.1016/J.IM.2015.07.004

access: closed

type: Journal Article

metadata version: 2020-02-20

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Lien-Fa Lin, Yung-Ming Li, Wen-Hsiang Wu:
A social endorsing mechanism for target advertisement diffusion. Inf. Manag. 52(8): 982-997 (2015)

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