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"Big data and firm performance: The roles of market-directed capabilities ..."
Samppa Suoniemi et al. (2020)
- Samppa Suoniemi, Lars Meyer-Waarden
, Andreas Munzel
, Alex Ricardo Zablah, Detmar W. Straub:
Big data and firm performance: The roles of market-directed capabilities and business strategy. Inf. Manag. 57(7): 103365 (2020)
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