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"Shopping through mobile augmented reality: The impacts of AR embedding and ..."
Jin-Feng Wu et al. (2024)
- Jin-Feng Wu, Jiao Dong, Yinglu Wu
, Ya Ping Chang:
Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity. Inf. Manag. 61(6): 103999 (2024)
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