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"How does scarcity promotion lead to impulse purchase in the online market? ..."

Yi Wu et al. (2021)

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DOI: 10.1016/J.IM.2020.103283

access: closed

type: Journal Article

metadata version: 2022-04-09

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  - https://dblp.org/rec/journals/iam/WuXLYG21
Yi Wu, Liwei Xin, Dahui Li, Jie Yu, Junpeng Guo:
How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Inf. Manag. 58(1): 103283 (2021)

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