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"Zur Wirkung von Hilfefunktionen auf das Online-Shoppingerleben und ..."
Miriam Yom, Thorsten Wilhelm (2002)
- Miriam Yom, Thorsten Wilhelm:
Zur Wirkung von Hilfefunktionen auf das Online-Shoppingerleben und Shoppingverhalten bei Web-Novizen (Effects of Online Help on Web Novices Shopping Experience and Consumer Behaviour). i-com 1(2): 18-23 (2002)
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