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"What Can Product Trial Offer?: The Influence of Product Trial on Chinese ..."

Kai Sun, Meiyun Zuo, Dong Kong (2017)

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DOI: 10.4018/IJABIM.2017010102

access: closed

type: Journal Article

metadata version: 2020-05-20

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  - https://dblp.org/rec/journals/ijabim/SunZK17
Kai Sun, Meiyun Zuo, Dong Kong:
What Can Product Trial Offer?: The Influence of Product Trial on Chinese Consumers' Attitude towards IT Product. Int. J. Asian Bus. Inf. Manag. 8(1): 24-37 (2017)

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