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"Role of electronic word of mouth on purchase intention."
Wajeeha Aslam, Kashif Farhat, Imtiaz Arif (2019)
- Wajeeha Aslam, Kashif Farhat, Imtiaz Arif:
Role of electronic word of mouth on purchase intention. Int. J. Bus. Inf. Syst. 30(4): 411-426 (2019)
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