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"Relationship marketing in online retailing: a theoretical and empirical ..."

Deepika, Shashank Vikram Pratap Singh (2023)

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DOI: 10.1504/IJBIS.2023.133511

access: closed

type: Journal Article

metadata version: 2023-10-04

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Deepika, Shashank Vikram Pratap Singh:
Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective. Int. J. Bus. Inf. Syst. 44(1): 40-63 (2023)

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