"Combining RFID technology with social media marketing - a value network ..."

Minna Oinonen, Anne Jalkala, Jari Salo (2012)

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DOI: 10.1504/IJBIS.2012.050175

access: closed

type: Journal Article

metadata version: 2021-06-29

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Minna Oinonen, Anne Jalkala, Jari Salo:
Combining RFID technology with social media marketing - a value network analysis. Int. J. Bus. Inf. Syst. 11(4): 426-441 (2012)

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