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"Social media marketing impact on the purchase intention of millennials."
Ashutosh Pandey, Rajendra Sahu, Manoj Kumar Dash (2018)
- Ashutosh Pandey, Rajendra Sahu, Manoj Kumar Dash:
Social media marketing impact on the purchase intention of millennials. Int. J. Bus. Inf. Syst. 28(2): 147-162 (2018)
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