"Exploring advergaming and its online advertising implications."

Alan D. Smith (2007)

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DOI: 10.1504/IJBIS.2007.011981

access: closed

type: Journal Article

metadata version: 2020-04-25

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Alan D. Smith:
Exploring advergaming and its online advertising implications. Int. J. Bus. Inf. Syst. 2(3): 298-311 (2007)

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