"Unveiling the impact: how lantern product value attributes drive purchase ..."

Mengran Yan, S. Siti Suhaily (2025)

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DOI: 10.1504/IJBPIM.2025.144072

access: closed

type: Journal Article

metadata version: 2025-02-21

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Mengran Yan, S. Siti Suhaily:
Unveiling the impact: how lantern product value attributes drive purchase intentions among peoples. Int. J. Bus. Process. Integr. Manag. 12(1): 1-11 (2025)

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