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"Electronic Customer Relationship Management and SME Marketing Practice: ..."

Fiona McMahon, Aodheen O'Donnell (2009)

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DOI: 10.4018/JEA.2009100105

access: closed

type: Journal Article

metadata version: 2020-04-16

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Fiona McMahon, Aodheen O'Donnell:
Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies. Int. J. E Adopt. 1(4): 95-110 (2009)

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