"Generation-Y shopping: the impact of network externalities and trust on ..."

Pei-Lee Teh, Pervaiz K. Ahmed, Giri Kumar Tayi (2015)

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DOI: 10.1504/IJEB.2015.069102

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type: Journal Article

metadata version: 2023-03-21

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Pei-Lee Teh, Pervaiz K. Ahmed, Giri Kumar Tayi:
Generation-Y shopping: the impact of network externalities and trust on adoption of social commerce. Int. J. Electron. Bus. 12(2): 117-141 (2015)

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