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"Roles of Customer Databases and Database Marketing in Customer ..."

Pratap Chandra Mandal (2022)

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DOI: 10.4018/IJEBR.315746

access: open

type: Journal Article

metadata version: 2024-06-08

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Pratap Chandra Mandal:
Roles of Customer Databases and Database Marketing in Customer Relationship Management. Int. J. E Bus. Res. 18(1): 1-12 (2022)

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