"Investigating the Role of Customer Brand Engagement and Relationship ..."

Samala Nagaraj, Sapna Singh (2018)

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DOI: 10.4018/IJEBR.2018070103

access: closed

type: Journal Article

metadata version: 2020-08-20

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Samala Nagaraj, Sapna Singh:
Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis. Int. J. E Bus. Res. 14(3): 34-53 (2018)

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