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"Analyzing the Effect of Perceived Risk and Information Diagnosticity on ..."

Jose Pius Nedumkallel, Deepak Babu, Michelle Francis (2020)

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DOI: 10.4018/IJEBR.2020100105

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/ijebr/NedumkallelBF20
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  - https://dblp.org/rec/journals/ijebr/NedumkallelBF20
Jose Pius Nedumkallel, Deepak Babu, Michelle Francis:
Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing. Int. J. E Bus. Res. 16(4): 65-81 (2020)

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