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"Proposing a Hierarchical Utility Package with Reference to Mobile Advertising."

Shalini N. Tripathi, Masood H. Siddiqui (2011)

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DOI: 10.4018/JEBR.2011010105

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/ijebr/TripathiS11
Shalini N. Tripathi, Masood H. Siddiqui:
Proposing a Hierarchical Utility Package with Reference to Mobile Advertising. Int. J. E Bus. Res. 7(1): 71-92 (2011)

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