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"Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM ..."

Yu-Hui Fang (2014)

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DOI: 10.2753/JEC1086-4415180303

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/Fang14
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  - https://dblp.org/rec/journals/ijecommerce/Fang14
Yu-Hui Fang:
Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives. Int. J. Electron. Commer. 18(3): 67-102 (2014)

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