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""Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live ..."

Xiaoping Zhang, Xusen Cheng, Xiaowen Huang (2023)

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DOI: 10.1080/10447318.2022.2076773

access: closed

type: Journal Article

metadata version: 2023-09-06

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Xiaoping Zhang, Xusen Cheng, Xiaowen Huang:
"Oh, My God, Buy It!" Investigating Impulse Buying Behavior in Live Streaming Commerce. Int. J. Hum. Comput. Interact. 39(12): 2436-2449 (2023)

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