"Does digital footprint act as a digital asset? - Enhancing brand ..."

Vikas Arya, Deepa Sethi, Justin Paul (2019)

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DOI: 10.1016/J.IJINFOMGT.2019.03.013

access: closed

type: Journal Article

metadata version: 2023-09-30

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Vikas Arya, Deepa Sethi, Justin Paul:
Does digital footprint act as a digital asset? - Enhancing brand experience through remarketing. Int. J. Inf. Manag. 49: 142-156 (2019)

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