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"How social media live streams affect online buyers: A uses and ..."

Ransome Epie Bawack et al. (2023)

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DOI: 10.1016/J.IJINFOMGT.2023.102621

access: closed

type: Journal Article

metadata version: 2023-05-17

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  - https://dblp.org/rec/journals/ijinfoman/BawackBKG23
Ransome Epie Bawack, Emilie Bonhoure, Jean-Robert Kala Kamdjoug, Mihalis Giannakis:
How social media live streams affect online buyers: A uses and gratifications perspective. Int. J. Inf. Manag. 70: 102621 (2023)

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