"Personal data strategies in digital advertising: Can first-party data ..."

Minjeong Ham, Sang Woo Lee (2025)

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DOI: 10.1016/J.IJINFOMGT.2024.102852

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type: Journal Article

metadata version: 2024-12-16

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Minjeong Ham, Sang Woo Lee:
Personal data strategies in digital advertising: Can first-party data outshine third-party data? Int. J. Inf. Manag. 80: 102852 (2025)

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