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"Predicting positive user responses to social media advertising: The roles ..."
Jieun Lee, Ilyoo B. Hong (2016)
- Jieun Lee, Ilyoo B. Hong
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Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. Int. J. Inf. Manag. 36(3): 360-373 (2016)
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