"Harnessing the potential of generative AI in digital marketing using the ..."

Sujata Joshi et al. (2025)

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DOI: 10.1016/J.JJIMEI.2024.100317

access: open

type: Journal Article

metadata version: 2025-01-20

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Sujata Joshi, Sonali Bhattacharya, Pankaj Pathak, N. A. Natraj, Juhi Saini, Soumya Goswami:
Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach. Int. J. Inf. Manag. Data Insights 5(1): 100317 (2025)

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