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"A two-nation experiment to investigate the relationships among national ..."

Kazuhiro Kishiya, Gordon E. Miracle (2016)

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DOI: 10.1504/IJKESDP.2016.075984

access: closed

type: Journal Article

metadata version: 2020-06-04

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  - https://dblp.org/rec/journals/ijkesdp/KishiyaM16
Kazuhiro Kishiya, Gordon E. Miracle:
A two-nation experiment to investigate the relationships among national culture, individual-level cultural variables and consumer attitudes toward advertising websites and the brand. Int. J. Knowl. Eng. Soft Data Paradigms 5(2): 146-160 (2016)

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