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"Two interrelated frameworks proposed for mapping and performance ..."
Panagiotis I. Soukakos, Nikolaos B. Georgopoulos, Victoria Pekka-Economou (2007)
- Panagiotis I. Soukakos, Nikolaos B. Georgopoulos, Victoria Pekka-Economou:
Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies. Int. J. Knowl. Learn. 3(2/3): 299-315 (2007)
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