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"Identifying factors influencing the customers purchase behaviour due to ..."

Philipp Reichhart (2014)

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DOI: 10.1504/IJMC.2014.064917

access: closed

type: Journal Article

metadata version: 2020-03-13

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Philipp Reichhart:
Identifying factors influencing the customers purchase behaviour due to location-based promotions. Int. J. Mob. Commun. 12(6): 642-660 (2014)

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