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"Social reference group influence on mobile phone purchasing behaviour: a ..."

Jiaqin Yang, Xihao He, Huei Lee (2007)

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DOI: 10.1504/IJMC.2007.012397

access: closed

type: Journal Article

metadata version: 2020-03-13

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Jiaqin Yang, Xihao He, Huei Lee:
Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study. Int. J. Mob. Commun. 5(3): 319-338 (2007)

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