"A new perspective on personas and customer journey maps: Proposing ..."

Callum Bradley et al. (2021)

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DOI: 10.1016/J.IJHCS.2021.102583

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type: Journal Article

metadata version: 2021-03-02

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Callum Bradley, Luis Oliveira, Stewart A. Birrell, Rebecca Cain:
A new perspective on personas and customer journey maps: Proposing systemic UX. Int. J. Hum. Comput. Stud. 148: 102583 (2021)

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