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"Decomposing Customer Engagement Effect Between Marketer- and ..."
Ali Ahmed Abdelkader, Reham Shawky Ebrahim (2021)
- Ali Ahmed Abdelkader
, Reham Shawky Ebrahim:
Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community. Int. J. Online Mark. 11(4): 1-22 (2021)
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