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"Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The ..."

Manel Hamouda, Rym Srarfi Tabbane (2013)

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DOI: 10.4018/IJOM.2013040102

access: closed

type: Journal Article

metadata version: 2020-09-17

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Manel Hamouda, Rym Srarfi Tabbane:
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product. Int. J. Online Mark. 3(2): 20-37 (2013)

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