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"Discovering customer value for marketing systems: an empirical case study."

Wen-Yu Chiang (2017)

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DOI: 10.1080/00207543.2016.1231429

access: closed

type: Journal Article

metadata version: 2021-03-25

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Wen-Yu Chiang:
Discovering customer value for marketing systems: an empirical case study. Int. J. Prod. Res. 55(17): 5157-5167 (2017)

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