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"Customers as Innovators in Senior Service Markets: An Examination of ..."
Lea Hennala, Helinä Melkas, Satu Pekkarinen (2011)
- Lea Hennala, Helinä Melkas, Satu Pekkarinen:
Customers as Innovators in Senior Service Markets: An Examination of Innovation Potential and Characteristics. Int. J. Serv. Sci. Manag. Eng. Technol. 2(1): 30-51 (2011)
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