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"A review of brand research (1990-2010): classification, application and ..."

Wen-Jung Chang, Yu-Chun Chung (2016)

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DOI: 10.1504/IJSTM.2016.077657

access: closed

type: Journal Article

metadata version: 2020-07-30

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Wen-Jung Chang, Yu-Chun Chung:
A review of brand research (1990-2010): classification, application and development trajectory. Int. J. Serv. Technol. Manag. 22(1/2): 74-105 (2016)

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