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ORCID"An examination of New Product Development strategy and brand equity ..."
Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen (2009)
- Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen:
An examination of New Product Development strategy and brand equity approaches for retailers. Int. J. Serv. Technol. Manag. 11(4): 355-373 (2009)
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