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"Sponsorship of Case Study Competitions and Impact on Brand Equity-An ..."

Muneeza Shoaib et al. (2017)

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DOI: 10.4018/IJTEM.2017070103

access: closed

type: Journal Article

metadata version: 2020-08-07

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Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani:
Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. Int. J. Technol. Educ. Mark. 7(2): 24-44 (2017)

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