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"Customer orientation in innovation projects and new product development ..."

Søren Salomo, Fee Steinhoff, Volker Trommsdorff (2003)

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DOI: 10.1504/IJTM.2003.003417

access: closed

type: Journal Article

metadata version: 2020-05-22

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Søren Salomo, Fee Steinhoff, Volker Trommsdorff:
Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness. Int. J. Technol. Manag. 26(5/6): 442-463 (2003)

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