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"Determining business models in bottom-of-the-pyramid markets."
Sungbum Jun, Dongmyung Lee, Jinwoo Park (2013)
- Sungbum Jun, Dongmyung Lee, Jinwoo Park:
Determining business models in bottom-of-the-pyramid markets. Ind. Manag. Data Syst. 113(7): 1064-1082 (2013)
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