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"Modeling of product sales promotion and price discounting strategy using ..."

Anup Kumar, Amit Adlakha, Kampan Mukherjee (2016)

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DOI: 10.1108/IMDS-10-2015-0438

access: closed

type: Journal Article

metadata version: 2020-04-25

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Anup Kumar, Amit Adlakha, Kampan Mukherjee:
Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization. Ind. Manag. Data Syst. 116(8): 1418-1444 (2016)

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